It is an understatement to say that 2020 has been a challenging year for The Kingfisher Oceanside Resort & Spa in Courtenay, British Columbia. Not only did the resort temporarily close the property mid-March due to the COVID-19 pandemic – shutting down their entire revenue stream – but the resort also suffered a fire in their spa to start the year.
The Kingfisher immediately turned to industry organizations for help, including WorkSafeBC, the BC Health Authority, BC Hotel Association, BC Restaurant Association and Tourism Vancouver Island, registering for the Vancouver Island Coastal Tourism Resiliency Program.
Linda Bridgman, Group Sales & Marketing Manager, found the most valuable aspect of the tourism resiliency program has been the opportunity to meet with Program Experts. “It was so helpful to connect with Program Experts in areas key to the success of our business as we approach the summer months and look ahead to our future,” says Bridgman. “Gaining new perspectives and creative ideas in marketing and reputation management are essential, now more than ever, to ensure our business not only recovers, but thrives in this new economy.”
The Kingfisher has been a leader in the tourism industry in both their community and on Vancouver Island, and has set the bar high for their long-term resiliency so both guests and staff feel safe and relaxed when at the resort. The list of their new health and safety measures is long and detailed, and is shared here.
The Kingfisher Oceanside Resort & Spa successfully re-opened the resort on June 1st, including accommodations, two dining venues and the spa; featuring their signature service the Pacific Mist Hydropath. Bridgman reports they have received overwhelming support so far from their loyal guests and Vancouver Island community.
“We are so proud of our team members adapting to the new operating procedures, especially wearing the Personal Protective Equipment,” says Bridgman. “Our team’s smiles may be hidden at this time, but their genuine hospitality continues to shine through and our guests are so appreciative of all the efforts. They are noticing and thanking us for creating a safe environment where they can truly relax.”
Bridgman concludes, “We want to thank our community for choosing The Kingfisher Oceanside Resort & Spa for your staycation or first dining or spa experience as we transition into Phase 3 of BC’s Restart Plan. Vancouver Island’s tourism businesses need support. Exploring our own beautiful backyard this summer will help local BC businesses survive. We truly appreciate it and look forward to welcoming you!”