What is the BC Tourism Resiliency Program?
Beginning in April 2020, the BC Tourism Resiliency Program provides British Columbia tourism businesses with meaningful, hands-on guidance and support to navigate the immediate impact of the COVID-19 pandemic, adaptation and eventual recovery.
Is my business eligible to participate in the Tourism Resiliency Program?
Eligibility for the program is determined by each region. Visit the Regions page to choose your area, then complete the registration form.
When will you start booking appointments?
Appointments will begin in mid to late April.
What types of services will the program offer to my business?
Tourism businesses will be paired with a Program Advisor who, through a needs assessment consultation by phone, will facilitate customized support for each business that includes navigating available relief measures, resource links, answers to frequently asked questions and free appointments with program experts in finance, human resources, legal services and more. Program Advisors will provide client care to each business through their entire journey to recovery.
Digital resources, including webinars and info bulletins, are available on the Webinar & Resources pages of this site.
What other programs are available to help my business?
For a list of federal and provincial programs, as well as other resources, visit our Resources page. If you wish to receive our staff’s support in navigating these programs and resources, we encourage you to sign up with our Program Advisor team.
Do you have a round up of current government resources and programs?
We do our best to keep an updated list of resources and programs on our Resources page. Please allow for some time to update, as the programs can change.
What are the best practices for communicating with consumers at this time?
Visit the Marketing Resources page to see the BCRTS Social Media Tool Kit.
What is currently being done to plan for a recovery marketing campaign? How will I know when to begin inviting travellers to experience my product again?
All tourism destination management organizations across British Columbia are being asked to pause paid marketing campaigns. We continue to monitor the COVID-19 health situation and abide by all government regulations and requests. As a Province, we will collaboratively approach recovery marketing, and this will include following the advice of the Ministry of Tourism, Arts and Culture as to when to resume marketing efforts. We will continue to ensure tourism businesses know the status of tourism marketing. The BC Regional Tourism Secretariat has begun collaborating on a recovery strategy, so we are agile when the time is right.
When will social distancing regulations change to allow for travel once again?
Our staff monitor Federal and Provincial news on the COVID-19 pandemic daily. At this time, it is unknown when social distancing requirements will no longer be necessary.