The British Columbia Tourism Resiliency Network (BCTRN) is launching a new series of online learning for Fall 2021, including three (3) offerings:

  1. BCTRN Online Learning Day: September 28
  2. Change Management Workshop: September 29
  3. Wildfire Resilience Roundtables: Throughout October, one for each of the five regions

This online learning series will deliver high-profile, high-value thought leadership that will inspire and guide tourism operators to improve product and business acumen, while addressing key challenges and solving real problems

These offerings are free to BC tourism businesses registered in a tourism resiliency program. Any tourism business can still register in the BC Tourism Resiliency Network in order to participate in this online learning.

All sessions will be recorded and will be shared through the BC Tourism Resiliency Network online learning portal at 

BCTRN Online Learning Day

Special Presentation: Travel 2.0. – Lessons Learned on a Return to Travel
Heather Greenwood Davis, Storyteller

Time: 1:00-1:20 pm PST

Join storyteller and award-winning writer, Heather Greenwood Davis, for this informative and inspiring talk about the return to travel. Heather will share what she’s seen as both a domestic and international traveler and what it – along with the time spent in the pandemic – has taught her to expect from the future of travel.

Session #1: Employee Recruitment & Retention During a Pandemic – Practical Tips for Tourism & Hospitality Employers
Speaker: Ginger Bruner, go2HR
Time: 8:45-9:30 am PST

The COVID-19 pandemic is not only impacting how businesses operate, it is also influencing the expectations and needs of job seekers and employees. Understanding these changes is important for tourism employers to be able to adjust their recruitment and retention practices to attract and retain top talent. What has worked in the past may not work in the future. As the summer winds down and we move into the next season, now is the time to reflect and adjust. In this session, you will learn more about:

  • The impact of COVID-19 on employee expectations in the workplace
  • How to write job postings that speak to changing expectations
  • Inclusive recruitment – tapping into alternative labour pools
  • Tips to help engage employees during challenging times
  • Employee retention through the off-season

Session #2: Reputation Management 2.0
Speaker: Deirdre Campbell, Beattie Tartan
Time: 10:00-10:45 am PST

In this session, we will talk through the steps tourism and hospitality businesses should take to build and maintain a trusted brand image during a global crisis. While an initial instinct will be to remain quiet until things blow over or a better understanding of what the future looks like becomes clear – the opposite is true. Now is the time to communicate more than ever, keep your brand top of mind and deal with the tough issues head on. Authenticity and transparency are key factors to retain guests and visitors and attract new ones.

Session #3: Creating a Path Forward 
Speaker: Theresa Ito, Blue Mountain Solutions
Time: 11:00 am-1:00 pm PST

Using the experience and lessons learned over the last year and a half, this enlightening workshop will help you rethink the opportunities within your business. With a group of like-minded professionals, we will look at strategies for taking you and your businesses successfully through this difficult time. In this workshop, you will:

  • Reveal your disappointments, missed opportunities and regrets, and agree to release them
  • Understand that without self-care you cannot bring your best or help others
  • Brainstorm ideas and discuss how to select one or two to focus on and drive forward
  • Uncover what 2020 & 2021 has taught us